Independent WordPress Specialist

Your agency built it. Nobody fixed it.

Your built it.
Nobody fixed it.

WordPress problems don't disappear with a new quote. I diagnose what's actually broken and fix it. Permanently, with full accountability.

  • 50+ WordPress Sites Audited

    European SMEs across different industries and stacks.

  • A person in a gray sweater and black pants sits on a dark couch, writing in a notebook with a pen. Only their hands, notebook, and part of their torso are visible.
  • A close-up of a person’s hand typing on a laptop keyboard with code visible on the screen, including CSS styling rules for layout and background images.
  • A person holding a smartphone with an online shopping site open on the screen and a blue credit card in hand, suggesting they are making an online purchase.
  • A person stands in front of a screen displaying colorful binary code, programming text, and circuit patterns, with the digital graphics projected onto their face and body.
    Photo by ThisIsEngineering via Pexels
  • 0+

    Years of Experience

Most WordPress problems don't get fixed. They get buried.

Why Sites stay broken

Every patch adds another layer of risk. Here’s what accumulates underneath.

  • Tracking is broken

    Not misconfigured. Broken. Consent layers, plugin conflicts, and botched GTM setups mean the data your team relies on doesn't reflect reality.

  • Updates have been frozen

    Because the last one broke something. So nothing gets touched, and the risk compounds quietly in the background.

  • Performance was never fixed

    Plugins were added, themes were layered, and nobody cleaned up. The result is a site that gets slower with every update.

  • Consent is a liability

    The banner is there. But what it blocks, what it allows, and what it reports are three different things. GDPR risk and broken attribution come as a package.

  • Leads disappear without a trace

    Forms submit. Confirmation pages load. But the enquiry never arrives. Somewhere between the form and the CRM, something is missing – and nobody knows where.

A computer screen showing the WordPress dashboard with the “Add Plugins” page open, displaying a list of available plugins such as Classic Editor, Gutenberg, BuddyPress, and others.
Justin Morgan via Unsplash

A broken WordPress site isn't a technical problem. It's a revenue problem.

What it's costing you

Every week without a fix is a week of lost leads, wasted ad spend, and compounding risk.

  • 0s*

    LCP on sites I audit on average. Google's threshold for "poor" is 4s. Every second costs rankings.

  • 0*

    average cost of downtime per minute for small businesses. Frozen updates mean the next incident is a matter of when, not if.

  • 0%*


* Based on independent industry research

Get a free health report

I'm the specialist you call when the agency couldn't fix it.

Hey, I'm Henrik

Over 8 years, I’ve learned that most WordPress sites don’t fail
because of a single bug. They fail slowly, through bloat, patchwork fixes and accumulated updates nobody documented.

I take over setups that have become too fragile to touch, diagnose what’s actually broken, and fix it properly. One person, full accountability, no handoffs.

I am based in Cantabria (Spain) and work with companies across Europe.

A person with long blond hair works at a desk with a monitor, laptop, and keyboard. The monitor displays a website, and shelves with potted plants and books are visible in the background.

One expert. Full accountability.

I am a passionate problem solver who uses ingenuity, experience and technological innovation to take the complexity out of your website management to make your WordPress websites easy to manage and scale.

A man with long blond hair, wearing a gray long-sleeve shirt, pink shorts, black socks, and black shoes stands on a sandy beach in Suances, Cantabria at sunset, with buildings and trees in the background.

Diagnosis first. Everything else follows.

The audit tells us what’s broken, what it costs,
and what the right next step is.

No fix before the diagnosis. No care before the fix.

  • Findings before any quote

  • Fix only what the audit confirms is broken

  • Care only when the foundation is solid

  • Fix & Rebuild

    Step 2 - Only if needed

    Based on what we find, I scope and execute the right fix: Sprint or Relaunch. No guesswork, no upselling.

    See relaunch packages
  • Care

    Step 3 - Only after step 1 or 2

    Once the site is clean, I keep it that way. Updates, monitoring, GDPR, security: run as a system, not a to-do list.

    See care plans

Every engagement starts with an audit. I don’t quote for a fix before I understand the problem.

Selected work. Real results.

Case Studies

Six European SMEs. Different problems. Same approach.

Ready to start? Get a free project assessment

What clients say after working with me

No agency. No handoffs. One person accountable for the result.

    Our website is hosted and maintained by Henrik. Particularly noteworthy are the fast response times and reliability during operation. Problems are solved quickly, communication is clear and support is structured in a comprehensible manner.
    The collaboration on development and SEO was structured, transparent and reliable. Technical adjustments led to measurable improvements in visibility and rankings within a short period of time.
    An existing theme had to be replaced by another builder. The technical conversion was implemented cleanly, including individual adjustments where standard solutions were not sufficient. The implementation is stable and maintainable in the long term.
    After the website was revamped, visibility and organic traffic increased significantly within a few weeks. Changes were explained in a comprehensible manner, particularly in the areas of performance, SEO structure and image optimisation.

Get in touch

Hi! Click on my name below to start a chat on WhatsApp
I usually reply within a few hours.