Header tags—also known as heading tags—are HTML elements that structure the content of a web page. You’ve probably seen them labeled as H1, H2, H3, and so on. They don’t just change how your text looks—they tell both users and search engines what your content is about.
If your page were an outline, header tags would be the main titles and subtitles organizing the flow of ideas. They make content easier to scan, digest, and rank.
The hierarchy (and what it means)
- H1: The primary headline of the page. There should only be one H1 per page.
- H2: Major sections under your main topic.
- H3: Subsections nested under H2s.
- H4–H6: Even deeper levels, rarely needed on most small business sites.
Search engines rely on this structure to understand the context and relevance of each section. And users appreciate it too—well-structured content is easier to read, especially on long pages or blog posts.
Why header tags matter for your business
- Clarity for readers: Visitors can skim to find the information they need without reading everything.
- SEO benefits: Google uses header tags to understand your content hierarchy and spot relevant keywords.
- Accessibility: Screen readers use header tags to help visually impaired users navigate content.
- Content planning: Structuring your headers properly forces you to think through what you’re saying—and in what order.
Common mistakes to avoid
- Multiple H1s: Only one H1 per page. That’s your main headline.
- Skipping levels: Don’t jump from H1 to H4. Maintain a logical flow (H1 → H2 → H3, etc.).
- Using headers just for styling: Header tags should reflect content hierarchy, not just make text big or bold. Use CSS for style, not structure.
- Stuffing keywords: It’s okay to use relevant keywords in your headers, but only if they feel natural and helpful.
Practical example
Let’s say you’re writing a page about your SEO services:
- H1: SEO Services for Small Businesses
- H2: What’s Included
- H3: Keyword Research
- H3: On-Page Optimization
- H2: Why SEO Matters
- H2: Pricing and Packages
- H2: FAQs
This structure gives your page a clear flow, helps Google understand the context, and makes it easier for users to find the section that answers their question.
How to check your own site
- Use your browser’s “Inspect” tool or a browser extension like Web Developer to highlight header tags.
- If you’re using WordPress, most page builders (like Bricks, Elementor, or Gutenberg) let you assign header tags to any block or text element.
- Double-check that your H1 is unique on each page—and meaningful.
Bottom line
Header tags aren’t just technical fluff—they’re the backbone of your content’s structure. Use them thoughtfully, and they’ll make your pages more readable, more accessible, and more discoverable in search. It’s one of the simplest SEO improvements you can make—and it costs nothing but a bit of care.
