The hero section is the first, high-impact area you see at the top of a webpage—typically the homepage or a key landing page. It’s usually a full-width banner that combines a clear headline, a short explainer, a call to action (CTA), and often an image or background visual.
If your website were a storefront, the hero section would be your window display. It sets the stage, tells people what you’re about, and invites them in—or turns them away.
What goes into a hero section?
A strong hero section typically includes:
- Main headline (H1): This is your core message. It should instantly communicate what you offer and who it’s for.
- Subheadline or short paragraph: Adds clarity, context, or a quick benefit.
- Call to action (CTA): A button or link encouraging the visitor to take the next step—like “Book a Call” or “View Services.”
- Visual element: Could be a photo, illustration, or even a video background, depending on the brand and goal.
- Optional trust signals: Client logos, testimonials, awards, or “as seen in” media mentions can be added for instant credibility.
The hero is where you grab attention and make your value proposition crystal clear—without asking the user to scroll.
Why it matters
People make snap decisions online. In fact, most users decide whether to stay on a site within the first few seconds. If your hero section is unclear, cluttered, or off-message, they’ll bounce—even if the rest of the site is great.
A strong hero section helps:
- Establish trust quickly
- Clarify your offer and who it’s for
- Guide action with a prominent CTA
- Set the visual tone for the rest of the site
Common mistakes to avoid
- Vague headlines: “We Build Solutions for Success” doesn’t mean anything unless you’re already known. Be direct.
- No call to action: If users have to guess where to go next, you’ll lose them.
- Too much text: Keep it scannable—2–3 lines max.
- Poor mobile experience: A hero that looks great on desktop but breaks on mobile will hurt conversions.
- Generic stock images: Choose visuals that feel authentic and match your brand personality.
Tips for optimizing your hero
- Write like you’re talking to a specific person. “Helping small businesses grow online” is more effective than generic industry language.
- Keep buttons bold and high-contrast, with action-driven text (e.g. “Get Your Free Audit,” not just “Learn More”).
- Test different headlines, visuals, and CTAs to see what converts best.
Hero vs. Above the Fold
The “hero” is the design element; “above the fold” refers to the content that appears before you scroll. Ideally, your hero takes up most (but not all) of the fold—and is immediately actionable.
Bottom line
Your hero section is where first impressions happen. Nail it, and you dramatically increase engagement, conversions, and trust from the moment someone lands on your page. Skip it—or do it poorly—and you may never get a second chance.
