WordPress relaunches for B2B websites with increased technical complexity

A WordPress relaunch between technical renewal and operational continuity. Structured reconstruction with clear transitions – without disruptions to operations, SEO or content.

Not every site needs a full rebuild. The project check confirms the right next step.

Improved usability, stable operation and better maintainability

Webshore proposition

Each website is rebuilt according to the latest technical standards – with a focus on performance, maintainability and a clean, expandable structure. Selected premium plugins and a custom theme or modern page builder are used.

  • Beautiful, distraction-free design that converts more visitors

  • Built with a modern stack for long-term flexibility

  • Blazing-fast loading speed to retain users and boost SEO

  • Optimized lead generation for better ROI

  • 100% GDPR compliance to protect your business and users

Packages are starting points. The project check confirms scope, migration risk, and whether a sprint or full rebuild is the best fit.

  • WP Relaunch Essential

    A fast, focused rebuild for solo professionals and local businesses

    See package details
    fixed 1.500€
  • WP Relaunch Pro

    A maintainable multi-page rebuild for growing teams and service businesses

    See package details
    from 5.000€
  • WP Relaunch Custom

    A full rebuild for complex multi-page or e-commerce sites

    See package details
    from 8.000€

A structured relaunch process to secure SEO and traffic

Plan. Build. Relaunch.

Many relaunches lose traffic because migration and SEO are planned too late. A structured process secures existing signals, controls technical implementation and leads to a maintenance-friendly, stable redesign.

  • Strategy & inventory

    Analysis of the existing setup (theme, plugins, hosting, tracking/consent, performance, SEO) with a focus on structural causes rather than individual symptoms.

  • Scope & restructuring plan

    Definition of a clear scope of services with priorities and a reliable schedule. Determination of which components will be retained, replaced or explicitly excluded from the relaunch scope.

  • Information architecture & templates

    Definition of page structures, templates and components to enable consistent, scalable restructuring – instead of isolated individual measures.

  • Design implementation or targeted refresh

    Existing designs are implemented precisely. If necessary, central UI elements (typography, spacing, components) are streamlined to ensure they are up to date and usable.

  • Rebuild & integration

    Technical rebuilding on a clean foundation: adapted theme or components, deliberately used plugins and stable integrations for forms, CRM, analyses and automations.

  • Performance & compliance checks

    Cross-device testing, configuration validation, and tracking, consent, and migration testing (URLs, redirects, indexing) to avoid carrying over existing problems.

  • Relaunch & handover

    Controlled relaunch with technical handover: documented changes, maintenance instructions, and clear guidelines for further operation.

Fast starter or full custom — choose your path

Pricing

A relaunch should improve performance, UX, and lead flow — without breaking SEO or tracking. Pick a package based on scope and complexity; we’ll confirm fit via the project check before anything starts.

  • Relaunch Essential

    €1.500
    fixed price

    A fast, focused relaunch for a one-pager or landing page. Clean structure, solid performance, and the essentials done right (SEO basics, tracking/consent, mobile UX)

    • 1 landing page (single goal / flow)

    • Conversion-ready layout + clean content structure

    • Core Web Vitals optimization

    • Tracking & consent set up correctly

    • SEO basics + redirects if needed

  • Relaunch Pro

    €5.000
    from

    A maintainable multi-page relaunch for B2B sites that need to perform. Built for speed, clean editing, and scalable growth — without fragile patchwork.

    • Core site + key templates (typically 5–7 pages)

    • Template system for consistent pages

    • Performance + technical SEO pass

    • Clean plugin stack + stable updates

    • Editor-friendly, easy to maintain

  • Relaunch Custom

    €8.000
    from

    For complex sites, advanced integrations, or WooCommerce. A tailored relaunch plan with a clean technical foundation — designed to reduce risk and keep future changes easy.

    • Complex site or e-commerce flows (typically 10+ pages)

    • WooCommerce or complex site relaunch

    • Integrations (CRM, payments, shipping, etc.)

    • Structured performance + checkout review

    • Hardening, backups, and stability baseline

  • Frequently asked questions

    FAQs

    Below are answers to the most frequent concerns from SMEs before starting a relaunch: SEO preservation, timelines, costs, and more. If your question isn't covered, get a quick project check.

    I pull it all over: pages, posts, pictures — and clean it up. No more messy builder stuff. I spot duplicates or old content during the check and suggest what to keep. End result: Easy for you to update yourself.

    Included. I hook up things like contact forms or customer tools smoothly. The site check shows me what you have now, and I make sure it all works fast and reliable. After launch, I hand over simple docs.

    Two weeks of me checking everything and training you. Then optional care plan for updates and security — more than just auto-plugins. No contracts, cancel anytime. Keeps your site running smooth.

    Some yes, if they’re solid. The check flags risky ones (slow or insecure). I swap in better options where needed, like a clean builder. You see every change upfront — nothing hidden.

    No. I start with a full check of your current site—every page, every link. Then I carefully move everything over so search engines don’t get confused. Most clients keep their spot or even improve because their site gets faster. I test everything on a staging site first, so no surprises.

    Custom-built websites typically take 4 to 8 weeks from start to finish, while simple starter websites take 2 to 3 weeks. After the initial review, I will provide you with a clear schedule. The exact duration depends on:

    • How many pages you have
    • How fancy the design needs to be
    • How quickly you give feedback
    • Any special connections (like forms or CRM)

    Fixed prices for starter sites. Bigger rebuilds get a quote after I check your site — no surprises. I break payments into steps that fit your budget. Seen cheaper? Send it over, I’ll review it free and tell you what to watch out for.

    The site check tells us. If it’s mostly slow plugins or small issues, targeted fixes often work better and cost less. But if the foundation is old or you plan to grow, rebuild makes sense long-term. You get a clear report with my recommendation.

    Summary & Assessment

    A relaunch makes sense when the existing website has reached its limits in terms of structure, technology or content.Decision Support

    Typical signs include limited maintainability, increasing complexity, unclear navigation, or a setup that no longer clearly reflects new requirements for content, languages, or functions.

    In these cases, incremental fixes tend to increase complexity rather than reduce it. A relaunch provides the opportunity to reset structure, simplify maintenance, and establish a foundation that supports future changes without compounding technical debt.

    Your WordPress Expert

    Is your WordPress website underperforming?

    Poor performance or an outdated setup directly affects leads, operations and maintainability. A thorough review identifies the relevant issues and provides a solid basis for the next steps.

    Request a project checkor
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