A domain name is your website’s address on the internet. It’s what people type into their browser to find you—like webshore.eu or yourcompany.com.

It’s your digital home base. Without a domain, you don’t have a website people can visit.

Anatomy of a domain

Example: www.webshore.eu

• www = Subdomain (optional)
• webshore = The name (what you choose)
• .eu = Top-level domain (TLD)

TLDs can vary:

• .com, .org, .net = General-purpose
• .de, .es, .fr = Country-specific
• .design, .studio, .agency = Industry-focused

Why your domain name matters

• Branding: It’s part of your first impression. Keep it short, clear, and relevant.
• Trust: A professional domain looks more credible than a free subdomain (like yourbusiness.wordpress.com).
• SEO: While not a major ranking factor, a clear domain name can help with click-throughs.
• Ownership: A domain gives you control over your digital identity—email, website, and beyond.

Tips for choosing a domain

• Keep it short and memorable
• Avoid hyphens or complicated spelling
• Choose the right extension (e.g., .eu for European businesses)
• Buy related domains to protect your brand
• Register it under your name or business—not an agency’s

Where to get one

• Registrars like Namecheap, GoDaddy, IONOS, or Google Domains
• Some hosts offer domain registration bundled with hosting

Bottom line

Your domain name is your brand’s digital front door. Choose it carefully, manage it responsibly, and make sure it truly represents your business.