The footer is the section at the very bottom of your website, visible on every page. While often overlooked, it plays a key role in navigation, trust, and conversions.
Think of it as your website’s closing statement. It wraps up the page and gives visitors final options—without overwhelming them.
What goes in a footer?
It depends on your business, but common elements include:
- Contact info (email, phone, location)
- Navigation links (especially to legal pages)
- Newsletter signup form
- Social media icons
- Certifications or trust badges
- Copyright notice
- Logo (optional)
Some footers also include:
- Recent blog posts
- Testimonials or awards
- Mini-menus for specific audiences
Why it matters
- Improves navigation: A good footer helps users find key info if they didn’t earlier.
- Builds trust: Legal links, privacy policies, and contact details show professionalism.
- Supports conversions: A final CTA (like a contact link or newsletter form) can re-engage visitors.
- SEO and accessibility: Properly structured footer links help search engines and screen readers.
Design tips
- Keep it clean and uncluttered—use columns or spacing for organization.
- Make sure text is readable (not tiny gray on dark gray).
- On mobile, collapse or reformat to avoid crowding.
Best practices
- Include only what’s useful—don’t overload it.
- Update copyright dates automatically.
- Check links regularly—broken footer links reflect poorly.
Bottom line
Your footer is more than just the end of the page—it’s a strategic space that reinforces credibility, supports user flow, and leaves a lasting impression. Don’t waste it.
